PURESTATE vs. "The Other Guys"

We're up against Big Brands - but we think we compare just fine.

PURESTATE

Other

Polyester-Free Fabrics

Made of Organic Fabrics

No Plastic-Based Fabrics

Naturally Breathable

OEKO-TEX Standard 100 Certified

No PFAS & BPA chemicals

Why We Chose TENCEL™ Lyocell ?

Eucalyptus-Born

Made from eucalyptus wood pulp. The same plant trusted in medicine and loved in skincare.

SILKY SOFTNESS

Ultra-fine fibers with a silk-like feel. Gentle on skin, soft to the touch.

Comfort in Action

Designed to move with your body. Stretches enough, recovers fast and never get baggy.

More Reasons to Love It

  • Moisture-Wicking

    Moves sweat away 50% faster

  • Naturally Cooling

    Сool eucalyptus touch against your skin

  • Active Breathing

    Refreshing airflow with every step

  • Lightweight

    Feels almost like you're wearing nothing at all

  • 5 stars: 78 (94%)
  • 4 stars: 4 (5%)
  • 3 stars: 1 (1%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
Cheryl S.
lilac is the prettiest color

So soft and feminine. The crossback in lilac is gorgeous and the fit is perfect.

T
Talia F.
matched the set

I have the lilac leggings and this bra and they're a perfect match. Bra is supportive for a 34B, soft fabric, V-neck is flattering. The crossback is really pretty in the lilac.

H
Heather
the mauve gets compliments every class

I cannot wear this without at least one person asking about the shade. Beyond looks it performs, the crossed straps give me a full range for arm balances and the v front holds without gaping. The purple is a soft dusty tone that flatters more complexions than I expected. medium at 36C, snug and supportive. so glad I did not stick to black.

E
Erica C.
wore it as a top all summer

The lilac is too pretty to hide so I have been wearing it with high waisted shorts as a going out top. The v neckline reads like a bralette and the crossback looks intentional from behind. It still gives enough hold that I can walk straight from brunch into a barre class. The color has not faded through a season of wear. small at 34B.

K
Krista W.
the neckline lengthens my short torso

Being short waisted I avoid high round necklines because they make me look even shorter, but the deep v on this lilac draws the eye down and lengthens my torso in a genuinely flattering way. The soft purple is a lovely change from my usual black, the crossed back gives real support for pilates without a wire, and the band stays comfortable all day. a bra that improves my proportions and comes in a colour I adore.

M
Marissa M.
cute solo with joggers

wear the pale lavender with joggers for a coffee run and feel great

D
Danielle S.
muted lilac is dreamy in person

a soft dusty purple that looks far prettier than the swatch online

S
Shannon P.
a pop of color that still works hard

I wanted one bra that would break up my sea of black and still perform, and this lilac does exactly that. The crossback keeps it locked in for a light jog, the v neckline flatters, and the soft dusty purple lifts every gym outfit I own. It has kept its shape and colour beautifully through constant wear. 34C, medium, true to size.

M
Michelle
the colour that gets me stopped and asked

People stop me about this lavender at the studio all the time, because the soft dusty purple genuinely stands out in a sea of black activewear in the nicest way. Beyond the attention it is a properly good bra, the deep v is flattering, the crossed straps stay put through every movement, and the band never digs. a pretty colour on a bra that actually performs is rarer than it should be.

M
Marissa C.
my mood lifter

reaching for a soft purple beats another black bra every time

S
Sofia T.
the colour convinced me but the fit kept me

I picked the dusty purple purely because the shade was gorgeous, but the reason I keep reaching for it is the fit, the crossed straps never slip on my sloping shoulders and the v neck holds without any gaping even when I bend forward. The soft lavender has held its colour through a whole season, the band stays put through a light run, and it is comfortable enough to forget about all day. beauty got me in, the performance made me a repeat buyer. 34B, small, true to size.

A
Ashley T.
my everyday feel good bra

This pale lavender v neck has become the one I put on when I want to feel a bit more pulled together. The colour is soft and cheerful, the crossback keeps everything secure through a spin class, and the neckline is flattering under a zip up left half open. The broad band never rolls even after hours at my desk. 34C, medium, true to size and still soft.

G
Gina F.
paired it with the black

loved the dusty lavender enough to add the v neck in black too

M
Marissa B.
my physiotherapist approved the gentle support

Recovering from a shoulder issue, my physio suggested avoiding tight compression bras, and this v neck has been ideal because the crossed back supports without squeezing and lets my shoulder move freely through my rehab exercises. The gentle band never restricts me, the soft lilac is a nice mood lift during a frustrating recovery, and it is comfortable enough to wear all day. a genuinely useful piece while I heal.

M
Melissa T.
feminine without trying

the v neck and soft purple feel pretty even at the gym

L
Lauren G.
color held through summer

sun and sweat all season and the soft purple has not washed out

J
Jessica
threw it under a linen shirt

the lilac peeking through an open shirt looked so pretty

R
Rachel M.
love this purple

the v and the dusty purple together are just so me

M
Maisie Y.
the fabric is the reason I went back for the black too

Ordered the lilac because it was pretty and I'm so glad I did. The material convinced me to get the black crossback the same week. Soft and not plasticky, stays cool during a workout. 34B, small, no gapping.

K
Kelly G.
nicer than the photo

the dusty lavender is softer and more elegant in the flesh

C
Colette H.
was switching off synthetic bras. this lilac one is my new favorite

I've been phasing out synthetic sportswear and this lilac crossback bra is one of my best finds. The material is so soft it doesn't feel like a workout piece at all. Breathes well, zero smell after a session. 34A, small.

A
Amber
the soft purple survived a summer of sweat and washing

I was sceptical a pastel could survive daily summer workouts, but this lilac has kept its soft colour through months of sweaty classes and constant washing with no fading at the seams where wear usually shows first. The fabric still feels smooth and supportive, the crossed back has not stretched out, and it looks as fresh as the day it arrived. For a lighter shade to hold up this well through heavy use genuinely surprised me. 36C, medium, true to size.

C
Cassie M.
smooth and gentle

the inside is soft so nothing frets on a long wear

C
Carrie R.
the color convinced me, the fit kept me

I ordered the mauve purely because the shade was gorgeous, but the reason I keep wearing it is the fit. The crossed straps never slip on my sloping shoulders, the v front holds without any gaping, and the muted purple has stayed true through a summer of washing. Medium hold, ideal for barre and easy runs. small at 34B, snug and unchanged.

A
Angela C.
the dusty purple I reordered in a bigger size

I loved my first mauve so much that when my size changed I bought it again a size up rather than switch styles. The crossback and v neck are that comfortable, and the soft purple is a shade I never tire of. It holds me steady for medium impact and the band sits flat with no roll. now a 36B medium and it fits beautifully.

R
Renata P.
almost passed on the lilac. would have missed the best bra I own

I was going to stick with black but something made me try the lilac. The color is soft and feminine and the fabric is genuinely different. Not synthetic at all. It's from eucalyptus and you feel it immediately, soft and cool, and it stays that way. 32B, small, perfect. The crossback is beautiful.

T
Tricia T.
gorgeous but I wish it came in a firmer support

This soft purple is stunning and the v neck and crossback are so comfortable and flattering, my only wish is that this exact style came in a firmer support version for my running days, because it is definitely on the lighter end. For yoga, barre and everyday it is perfect and I wear it constantly, I just have to switch to something else for higher impact. still a colour and fit I love enough to overlook it.

P
Petra C.
lilac crossback is so pretty

The color is soft and feminine and the crossback detail is really elegant. Love this bra.

P
Paige O.
bought for yoga, wear it everywhere

I got the lilac crossback for yoga but honestly I wear it to coffee and errands too. The V-neck is flattering enough and the color is soft. 34A, small. Support is good for low to moderate activity.

L
Leah
flattering v on a smaller chest

the v lies flat with no gap even though I am on the smaller side