PURESTATE vs. "The Other Guys"

We're up against Big Brands - but we think we compare just fine.

PURESTATE

Other

Polyester-Free Fabrics

Made of Organic Fabrics

No Plastic-Based Fabrics

Naturally Breathable

OEKO-TEX Standard 100 Certified

No PFAS & BPA chemicals

Why We Chose TENCEL™ Lyocell ?

Eucalyptus-Born

Made from eucalyptus wood pulp. The same plant trusted in medicine and loved in skincare.

SILKY SOFTNESS

Ultra-fine fibers with a silk-like feel. Gentle on skin, soft to the touch.

Comfort in Action

Designed to move with your body. Stretches enough, recovers fast and never get baggy.

More Reasons to Love It

  • Moisture-Wicking

    Moves sweat away 50% faster

  • Naturally Cooling

    Сool eucalyptus touch against your skin

  • Active Breathing

    Refreshing airflow with every step

  • Lightweight

    Feels almost like you're wearing nothing at all

  • 5 stars: 78 (94%)
  • 4 stars: 4 (5%)
  • 3 stars: 1 (1%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
Caroline
postnatal walks and it just works

Easing back into movement after a baby, I wanted gentle hold I could get on and off quickly, and this grey is exactly that. It slips on without any clasps, the wide band sits kindly below my ribs, and the muted colour hides the coffee I inevitably spill on tired mornings. I went up a size for now and it is forgiving and soft. easily my most reached for.

K
Katie
the commute to desk bra

I bike to work and change at my desk, so I need one bra that survives the ride and still looks fine peeking out of a blazer. The cool grey does both, it locks me in for the commute and reads like a considered base layer once I am at my desk. The underband never rolls after a full day sitting. 36B, medium, true to my usual.

R
Rachel G.
replacing all my bras with these

I ordered the slate grey first and it's so soft I ordered the black too. This one gets grabbed most mornings. Supportive without an underwire, beautiful color, strappy back detail is a really nice touch.

R
Renee B.
packed it for three weeks abroad

This was the only bra I brought travelling and it handled everything from long flights to hostel sink washes. It dried overnight on a towel rail, kept its shape through daily wear, and the neutral grey went under every outfit I packed. The hold is light medium which was plenty for the walking tours we did. 34B small, snug and it never dug in on the plane.

L
Leah
the strappy back stops my shoulders aching

I used to finish long classes with sore shoulders from thin straps digging in, but the way this grey spreads the weight across my upper back through the crossed straps means I finish with no soreness at all. It is a genuinely thoughtful design, and combined with a wide band that never rolls and a neutral colour that goes with everything, it has earned a permanent place in my weekly rotation.

S
Shannon T.
the base layer of my monochrome workout looks

I have leaned into tonal grey activewear sets and this slate bra is the anchor, the exact muted shade that ties a grey leggings and top together into something that looks considered rather than thrown on. Underneath the styling it is a genuinely good bra, supportive for barre, soft against me all day, and the strappy back adds a bit of interest when it peeks out of a tank. form and function in a colour I never tire of. 34B, small, true to size.

G
Gina H.
straps stay tidy

the back detail sits flat under a fitted top all day

H
Hannah
my pickleball bra of choice

I picked this up for the pickleball craze that has taken over my friend group, and the crossed straps give me full range for a swing while staying locked in place through all the quick lateral movement. The slate grey looks sporty and pulled together on the court, the band never rides up during a lunge for a low ball, and it is comfortable enough that I forget about it mid game. genuinely my favourite thing to play in now.

K
Kate
full marks for a neutral

reliable, smooth, and it goes with all of it

D
Danielle N.
holds through rowing

steady on the erg with no movement on the drive or recovery

M
Monica
my low profile choice for a physical job

I have an active job that has me moving and lifting all day, and this steel grey has become my under uniform staple because it is low profile, stays put through constant motion, and the neutral tone never shows. The strappy back keeps the straps from sliding no matter how much I reach and stretch, the band does not roll, and it is comfortable enough that I genuinely forget I have it on through a long shift. a proper workhorse. 34C, small, true to size.

R
Rachel
grey held its tone

a season of washing and it has not gone patchy or dull

N
Natalie C.
goes under scrubs all shift

twelve hours on the ward and it never once dug in or needed fixing

C
Courtney S.
understated in the best way

There is no logo, no bright colour, no fuss, just a clean muted grey bra that quietly does its job, and I have come to appreciate that enormously. It never competes with the rest of my outfit, layers under anything, and gives reliable light support for my daily yoga and walks. Sometimes the piece you value most is the one that asks for no attention and simply works, and this is that bra for me.

M
Monica D.
reach for it on autopilot

it is the one I grab without thinking most mornings

A
Alicia
steady on a stair climber

thirty minutes of intervals and it never once shifted

J
Jenna R.
the one I hand wash so it lasts

I like this soft grey enough that I actually hand wash it to keep its shape, and it rewards the effort by looking new season after season. The muted grey slips under scrubs, work tops, and gym tanks without a hint showing through, the underband stays put through a twelve hour day, and the crossed straps keep my shoulders from aching. It is the least flashy thing I own and somehow the one I would replace first if I lost it. 34C, small.

K
Katie S.
quiet dependable and soft

the slate grey has become the base layer I never rethink

K
Katie
shape without a wire

gives a smooth line under fitted tops with nothing digging in

M
Molly R.
circled back for the black

the grey sold me on trying a second colour of the same style

T
Tricia G.
the grey I trust for recovery and easy cardio

On gentle days when I am doing recovery mobility or an easy spin, this steel grey gives just the right amount of soft support without any of the compression that heavier bras use, so nothing feels restrictive. The muted colour is easy to throw on with anything, the band sits kindly below my bust, and the strappy back keeps it secure through a light session. a comfortable, unfussy bra for the low key days that make up most of my week.

E
Emily W.
cushioned underband

the padded band feels gentle even after hours at a desk

L
Laura R.
great but I want a matching legging

The slate grey is such a good neutral I wish there were leggings in the exact shade to match. bra itself is comfy and holds me fine

M
Megan T.
low key and reliable

it never asks for attention it just does its job

R
Renee F.
the grey earns its spot

a neutral I did not know I needed until I lived in it

P
Priya
soft enough to sleep in after a shift

crashed in it after a night shift and woke up unbothered

H
Helena F.
was skeptical non-synthetic would still hold up. it does

My worry was that if it wasn't synthetic it wouldn't keep its shape or give real support. Not the case. The slate grey strappy bra holds through yoga, pilates, and light runs. The fabric is soft but substantial. 34B, small, no complaints.

K
Kayla H.
great bra but I want a matching legging in the exact grey

I have no complaints about the bra itself, the slate grey is such a good versatile neutral and the fit and support are spot on, my only wish is that there were leggings in this precise shade so I could do a proper tonal set. The pads also take a little flattening after a wash. Small things on a bra I genuinely love and wear constantly, just a wishlist for the range.

R
Rachel S.
stays where I set it

no creeping or twisting through a whole session

N
Nadia
my capsule wardrobe bra

I have pared my activewear down to a few pieces that go with everything and this heathered grey made the cut immediately. It reads as neutral as black but feels less severe, the hold is gentle enough for recovery days and steady enough for the elliptical, and the fabric has stayed smooth wash after wash. 34B, small, and the band has not loosened.

P
Penelope C.
the fabric sold me before the design even did

I ordered this on the recommendation of a friend who kept talking about the material. She was right. Softer than any sports bra I've owned and it doesn't hold smell after a hard workout. Slate grey is understated and goes with everything. 36A, small, good fit.