PURESTATE vs. "The Other Guys"

We're up against Big Brands - but we think we compare just fine.

PURESTATE

Other

Polyester-Free Fabrics

Made of Organic Fabrics

No Plastic-Based Fabrics

Naturally Breathable

OEKO-TEX Standard 100 Certified

No PFAS & BPA chemicals

Why We Chose TENCEL™ Lyocell ?

Eucalyptus-Born

Made from eucalyptus wood pulp. The same plant trusted in medicine and loved in skincare.

SILKY SOFTNESS

Ultra-fine fibers with a silk-like feel. Gentle on skin, soft to the touch.

Comfort in Action

Designed to move with your body. Stretches enough, recovers fast and never get baggy.

More Reasons to Love It

  • Moisture-Wicking

    Moves sweat away 50% faster

  • Naturally Cooling

    Сool eucalyptus touch against your skin

  • Active Breathing

    Refreshing airflow with every step

  • Lightweight

    Feels almost like you're wearing nothing at all

  • 5 stars: 76 (92%)
  • 4 stars: 6 (7%)
  • 3 stars: 1 (1%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
M
Meghan R.
cute enough to wear alone

Bought this mainly for the strappy back detail and it is even prettier in person. The straps crisscross nicely and lay flat, and it gives enough support for pilates and barre without an underwire. The band is soft and stays put through everything. 34B, small, true to size. bought a second in another color.

C
Charlotte W.
32C and this fits perfectly

Finding support without underwire as a 32C is not easy. This black strappy bra is genuinely supportive and the small fits well, no gapping. The back detail is really pretty and I wear it under open-back tops all the time.

S
Steph O.
the back gets all the compliments

Wore this under a yoga tank that was open in the back and got so many comments. The strappy design in black is just really nice looking. Support is solid for a 36B and it doesn't move around at all.

L
Leah T.
support without an underwire

As a 34C I figured a wire free bra wouldn't hold me, but this gives real support for yoga and light runs with no bounce. The strappy back lays flat and doesn't dig. Soft band that stays put. small fit true to size. wearing it as a top too.

H
Hannah L.
was skeptical of wire free support

After years of underwire bras I doubted a pull on bra could support a fuller chest, but this one surprised me. Snug band, straps that stay, and no spillage during a workout. The strappy back is a bonus that makes it cute under a tank. I'm a 36C and the medium was spot on. so comfortable I forget it is on.

L
Laura C.
great for yoga

moves with me and never digs in during poses

L
Leah A.
straps stay put

they don't slide off my shoulders mid workout

K
Kayla R.
wear it as a top

cute enough to pair with high waist leggings alone

B
Bianca
the everyday bra I recommend to everyone

I have become that person who recommends this bra unprompted because it solved so many little annoyances at once, slipping straps, a rolling band, shoulder ache, and an ugly obvious sports bra look. It manages to be supportive, comfortable and genuinely pretty all at once, which is a combination I had stopped believing existed. anyone who has borrowed mine has gone on to buy their own.

S
Shannon B.
the band does not roll up under my bust

My biggest complaint with wire free bras has always been the band riding up and losing support mid workout, and this one stays exactly where it should through everything from a plank to a full stretch overhead. The wide underband is the secret, it stays flat and secure without digging in. Add a soft fabric and a pretty back and it has become my everyday favourite. so glad I found it.

K
Kristen B.
comfortable through all day travel

I wore this on a full day of flights and layovers, and unlike a structured bra it never dug into my back against the seat or left me desperate to take it off by the end. The gentle support was enough for comfort while sitting for hours, the strappy back lay flat against the seat, and the soft band meant no marks or soreness. it has become my default travel bra without question.

K
Kayla
quality feels high

thicker straps and softer band than my other bras

P
Priya G.
the strappy back is so cute

pretty enough to wear on its own and the support is better than I expected

E
Emily C.
my go to bra

reach for this one over all my others now

K
Kristen
the bra that got me through postpartum workouts

Easing back into exercise after my second baby, I needed something with gentle hold that I could pull on without fussing with clasps while holding an infant, and this has been perfect. The wide band sits kindly below my ribs without pressure, the strappy back looks pretty enough that I feel a little more like myself, and it gives enough support for the low impact classes I am cleared for. I sized up while everything settles and it has been forgiving and soft. genuinely the piece I reach for most right now. 34D, medium.

D
Diana L.
no shoulder ache after a long class

With most bras my shoulders are aching by the end of a long session from the straps digging, but the way the strappy back spreads the weight across my upper back means I finish class with no soreness at all. It is a genuinely thoughtful bit of engineering, and combined with a soft band that never rolls it has become the bra I trust for my longest, hardest days on the mat.

C
Chelsea S.
wear it under sheer tops as much as to the gym

Half the time I buy this bra it is not even for working out, it is because the pretty strappy back looks intentional under a low back or sheer top and gives me light shaping without an obvious sports bra look. It is comfortable enough to wear all day, the band never digs, and the black works under everything. a genuine crossover piece between activewear and everyday.

O
Olivia B.
the one bra that works for my whole week

Between yoga, walks, errands and lounging, this single style covers my entire week because it is supportive enough for movement and soft enough to forget about the rest of the time. I do not have to think about which bra suits which activity, I just put this on. The band stays put, the straps never slip, and the black goes under everything. simplifying my drawer to mostly these.

O
Olivia W.
my third one now

I return to this bra again and again because nothing else is this comfortable. The strappy back looks cute, the support holds me through low impact workouts, and the fabric stays soft wash after wash. This black is my third and the color is as deep as the first. 34B, small, true to size.

C
Cassie L.
no pinching

soft everywhere and nothing digs in when I take it off

A
Angela R.
comfy all day

wore it under a shirt to work and forgot about it

N
Nadia B.
no underwire poking

so nice to have support without a wire jabbing me

M
Monica C.
soft band no dig

the wide band under the bust doesn't pinch at all

L
Leah
cute but runs small

The strappy back is gorgeous and it is really soft, the band just runs a bit snug so I would size up. support is great once on

T
Tammy I.
finally a sports bra that doesn't feel like wearing a plastic bag

The strappy back black bra is soft in a way I didn't expect from activewear. Not synthetic at all. The fabric breathes and I don't have that overheated feeling by the end of a workout. 36B, medium, fits well. Strappy detail is gorgeous.

H
Holly R.
comfy for low impact

perfect for yoga, keeps everything in place

L
Leah S.
didn't expect the material to be this different

I bought this for the design honestly but the fabric is what impressed me. Soft and not at all plasticky. Wore it through hot yoga and didn't have that sticky synthetic feeling at all. 34B, small, fits great with no gapping. Will buy the sky blue next.

V
Vanessa R.
my hard to fit sister finally found her bra

My sister is notoriously difficult to fit and has complained about gaping and slipping straps for years, so I gave her one of these on a whim and she immediately ordered three more. The strappy back solved her slipping straps and the band fit her ribcage without the usual gaping at the top. Watching someone who never finds bras that work fall for this one told me everything about how well the cut is thought out. 36C, medium.

C
Cassidy H.
was done with synthetic sports bras irritating me mid-workout

I've had that scratchy, hot feeling from synthetic bras for years and just assumed it was normal. It isn't. This black bra is eucalyptus-based and I notice the difference immediately. Soft against the skin and stays that way through a full class. I'm 34C, medium. The strappy back is really pretty too.

R
Robin W.
my daughter and I both live in these

I introduced my college age daughter to this bra and now we both wear it constantly and compare notes when we visit. It suits our different builds equally well, the strappy back looks cute on both of us under tanks, and we agree the standout is how the band gives real support without any of the pinching we both hated in structured bras. a piece that has genuinely crossed a generation in our family. 34B, small, true to size.